NEW IN

Whether you're fundraising for a school, representing your sports team, promoting your business, or celebrating a special occasion, custom Pura Vida bracelets make every moment more meaningful.Each order is made just for you, so custom bracelets are final sale and take approximately 5–6 weeks...

Bold, bright, and totally crush-worthy. Our Cross My Heart Pack brings all the good vibes with vibrant pinks, sunny yellows, and flirty pops of gold. It's the perfect stack for making a statement — whether you're beach-bound, brunch-ready, or just feeling yourself. Cross our hearts......

It’s the bracelet that started it all, with a little twist! Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes. WaterproofGo surf, snowboard, or even take...

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes. WaterproofKeep them on while you surf, snowboard, or even take...

Bring the beach to your wrist with our Cowabunga Friendship 5 Pack—a sunshine-soaked stack that’s basically a vacation in bracelet form. Inspired by ‘80s surf culture and the neon charm of Mediterranean beach towns, this set is all about bold color, laid-back layering, and...

Introducing our Cornflower Stretch Bracelet, the sweetest addition to your accessory collection! With its rich, warm hues, this bracelet is as eye-catching as it is charming. Crafted for both comfort and style, it's the perfect way to add a pop of color to any...

A sleek gold choker you’ll wear on repeat. The Coil Choker features a smooth snake chain design that lays flat against the skin for a clean, effortless look. It’s lightweight, polished, and perfect for layering with your favorite charm necklaces or wearing solo for...

No matter where the day takes you, the Coast to Coast Bundle has you covered. Featuring a beachy string bracelet, a palm tree necklace, a peace sign ring, and colorful beaded hoops, this easygoing stack brings vacation vibes wherever you go. Get all 4...

Meet your new beach day bestie. Our Clean Beaches Pack is inspired by salty air, sandy toes, and ocean views for days. With cool coastal blues, breezy neutrals, and a touch of silver shine, this stack was made for summer adventures (and keeping those...

It’s our job to protect the beaches and ocean we love, and to keep them clean so we can enjoy them for generations to come. Join the movement and help us make a difference with our new Clean Beaches Anklet! For each anklet sold,...

It’s our job to protect the beaches and ocean we love, and to keep them clean so we can enjoy them for generations to come. Join the movement and help us make a difference with our new Clean Beaches Bracelet!  For every bracelet sold,...

The Classic Ring Stack is your go-to for easy shine. Featuring smooth, polished bands you can wear together or mix in with your favorites, this set keeps things simple and stylish. An everyday stack that goes with everything.

Handcrafted using hypoallergenic sterling silver and 18k gold plating, each piece in our Demi-Fine Collection is artisan-made and unique. Treat yourself or someone special to a keepsake that will live on and look stunning. Stay elegant and timeless with our Circlet Hoop Earrings. Featuring a beautiful natural...

A little bold, a little effortless. The Chunky Chain Necklace features smooth, rounded links with a high-shine finish that catches the light just right. Designed to wear your way, this chain necklace looks just as good styled solo as it does layered with your...

For the ride-or-dies in cardinal and straw ❤️  The Chi Omega collection is full of golden details, layered charm, and just the right amount of sparkle to rep your letters loud and proud. Whether you're stacking up for Sisterhood Week or gifting your Big...

Introducing our Cherry Pie Stretch Bracelet, the sweetest addition to your accessory collection! With its vibrant red and pink stripes, this bracelet is as eye-catching as it is charming. Crafted for comfort and style, it's perfect for adding a pop of color to any...

Give your ‘fit a hit of ‘90s vibes with our Checkerboard Ring. Featuring an enameled checkerboard design, this style is anything but square!

Give off ‘90s vibes in our Checkerboard Seed Bead Stretch Ring. This slip-on style comes in two color combos—black and white or gold and white—and complements our Checkerboard Stretch Bracelet and Gold Check Hoop Earrings. For every ring sold, Pura Vida will donate 5%...

Handcrafted using hypoallergenic sterling silver and 18k gold plating, each piece in our Demi-Fine Collection is artisan-made and unique. Treat yourself or someone special to a keepsake that will live on and look stunning. Reminiscent of serendipitous encounters, this bracelet will have you wondering how you...

Everyday studs with a vibrant twist. The center stone features a clear glass, bezel-set focal point with glossy, cerulean enamel lining the perimeter.